SMILEYGAMER: A CASE STUDY

SMILEYGAMER: A CASE STUDY

This Belgian studio impressed everyone at Phoenix Games with its slick yet accessible seasonal titles. With their mobile releases garnering over 10 million downloads, we knew they were on to something. However, the true potential of these fantastic match-3 games had...
SIXTEEN TONS: A CASE STUDY

SIXTEEN TONS: A CASE STUDY

Sixteen Tons attained success with their fantastic EMERGENCY franchise, but their evergreen title EMERGENCY HQ had a lot of untapped potential. We got straight to work applying our machine learning algorithms to all areas of EMERGENCY HQ, from UA acquisition to ad...
WELL PLAYED GAMES: A CASE STUDY

WELL PLAYED GAMES: A CASE STUDY

As Phoenix Games’ very first acquisition, it was important that we showed the world what we were capable of through Well Played Games. Straight off the bat, the first thing we did was to take the lead in renegotiating the licensing deal Well Played Games had with...