What We Do

We unleash game founders to focus on what makes them great, by providing knowhow, talent and resources, that allow them to overcome industry barriers and reach their full potential. Our proven approach delivers shared value, while empowering our game studios to retain autonomy after joining the Phoenix group.

Well Played Games Team WHC

How We Do It

We have built a tech platform using ML and Automation, that substantially changes the economics of free-to-play games by optimizing UA and monetization strategies – and are constantly improving it.

Applied to acquired studios, an integration leads to a revenue bump, substantially improving profitability. This gives founders and teams more time and freedom to focus on what they are best at: Creating amazing game experiences.

Nonstop Knights 2 Character Phoenix background

Who We Are Looking For

Do you run a small or mid-sized studio struggling to take the next step? Has your initial success from an evergreen title begun to stall or plateau? Then join our family of founders! We love great game entrepreneurs as much as we love the games themselves. Together, we can achieve more.