SmileyGamer: A Case Study

This Belgian studio impressed everyone at Phoenix Games with its slick yet accessible seasonal titles. With their mobile releases garnering over 10 million downloads, we knew they were on to something. However, the true potential of these fantastic match-3 games had not yet been met.

 

We targeted two seasonal titles to receive our UA enhancements. Phoenix Games’ advanced user value forecasting and deep data analysis tools were brought in, as well as our machine learning UA algorithm. These tools led to an increase in new user acquisition, as well as improved paid re-engagement.

 

Thanks to Phoenix Games’ Uplift products, SmileyGamer enjoyed its most profitable Christmas season ever.

It’s been great to have had the opportunity to grow SmileyGamer from the ground up over the past five years. I am excited to move into a new chapter and pass the reins over to Phoenix Games, since I know they will continue to make it a fantastic success, and no doubt do an even better job than I ever did,” said Jochen De Schepper.

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