“We have really enjoyed the journey of setting up Well Played Games over the past two years, and we’re immensely proud of what the team has achieved together,” said Well Played Games Co-Founder Rich McClaughry. “Being part of Phoenix Games gives us the opportunity to retain our creative independence and ultimately create better games, while also joining like-minded companies from around the world in an environment where we build value together. We’re excited to be the first company to join.”

Phoenix Games was unveiled in April 2019 by serial gaming entrepreneur (Gameforge, Flaregames) and investor (Supercell, Wooga) Klaas Kersting, who was inspired by the struggles being faced by many small-to-midsize game companies from all over the world.

With Phoenix Games, he intends to unite a number of these companies in an ecosystem where each company benefits from one another’s successes.

Kersting is a prolific investor in the gaming space, with Supercell (board member, exit to Tencent), Wooga (board member, exit to Playtika) and PikPok (board member) numbering among his 35 investments and 16 exits.

Of the original unveiling of Phoenix Games, Kersting said: “Every game company is looking to reach the next level, where they can really reap the benefits of their good work, however for all but the biggest and best-positioned this is a long and difficult road. Phoenix Games moves beyond what’s possible with single-game publishing deals, promoting a more long-term, strategic approach.”

About Well Played Games:

Well Played Games is a small, fast and flexible team of video game developers based in Leamington Spa, with a drive to create and support high-quality live games across multiple platforms.

With bags of experience across numerous platforms, releasing successful games with some of the world’s biggest publishers, Well Played Games believes that creating a strong relationship with the players makes great games inevitable.

The studio is currently gearing up for the launch of Warhammer Combat Cards.